You Paid for the Lead… Then You Ghosted Them

You paid for the booth. You paid for the banners. You paid for the giveaways. You paid with your weekend, your voice, your feet, and your patience. Then you went home from the Home Show and did the most expensive thing possible: you ghosted the leads. Because most businesses don’t lose Home Show opportunities at the event—they lose them in the 72 hours after. When follow-up turns into, “We’ll get to it next week,” and next week turns into, “Well… that one went cold.” Meanwhile, your competitor is texting back before your truck even pulls out of the parking lot. In this episode of Siouxland Marketing Mayhem, Derek Post breaks down how to stop ghosting the people who literally raised their hand and said, “I’m interested.” We’re talking about cost-effective ways to follow up automatically the moment a lead comes in—text, email, and reminders—while still keeping it personal so it doesn’t sound like a robotic “just checking in” loop. If you’re exhibiting at a Home Show (like the Siouxland Home Builders’ Home Show coming up in a few weeks), this is the difference between “nice weekend” and a calendar full of real estimates, callbacks, and booked jobs.